A culture of growth.

We believe in a more human approach to investing, both in and out of the office. That’s why we’ve built a firm that prizes the intrinsic value of the work and the people who work here, over the formalities and pretenses of the corporate world…

A&A Global Imports

Vice President Of Marketing

Miami, FL

Company


Founded in 2011 and headquartered in Vernon, CA (near Los Angeles), A&A Global Imports is a leading provider of packaging containers and supplies focusing on the cannabis industry. They are one of the largest market participants, with full-suite services, including in-house product design capabilities. The company owns numerous patents and has over 200 domestic and international suppliers. 


Dba www.marijuanapackaging.com other product websites: www.sunpacksupply.com, www.pinchnslide.com, and www.ccellcarts.com


In June 2021, A&A Global Imports became a portfolio company of Boyne Capital, a Miami, FL-based Private Equity firm that seeks to forge lasting and collaborative relationships with companies whose founders and families are still deeply involved in growing their businesses. 


 


Opportunity


Reporting to the Chief Executive Officer, the Vice President of Marketing is a key thought partner and member of the executive leadership team. The VP of Marketing will lead the overall brand strategy, including vision, purpose, positioning, brand essence, business model, core strategies, long-term objectives, software/technology developments, and priorities with the goal of growing the company’s B2B customer base. This will be achieved by inspiring and leading the marketing team to create meaningful and authentic consumer experiences. 




Responsibilities


Develop, communicate and execute against a comprehensive and differentiating global brand marketing strategy 


Provide clear purpose and priority, leadership, management, and guidance to the marketing team


Optimize Marketing Department’s financial resources for greatest ROI / achievement against agreed strategic objectives


Develop, maintain and grow our Shopify e-commerce websites, including but not limited to website design, website development, product management, customer profiling, day-to-day merchandising, creative copy…


Develop, manage, and optimize the customer journey across all websites through A/B testing, landing pages, and strategic funnels


Grow online presence through strategic SEO initiatives and campaigns to raise rankings on all search platforms


Build specific SEO strategies for both B2B and B2C targeting


Develop and manage all paid media opportunities on search platforms, social platforms, advertising platforms, large publications


Create and execute a social media strategy for all brands to maximize website traffic and brand awareness


Lead post-acquisition integration of newly acquired websites to Shopify and into the company’s internal ecosystem


Collaborate with all other departments for key insights on consumer behavior, market share, and other metrics


Direct, further build, and develop a high-performance team and 3rd party resources supporting all marketplaces, Shopify, and related digital activation to deliver best-in-class results




Qualifications


10+ years of relevant Marketing experience in a highly successful B2B, brand-driven, product or service organization, with a minimum of 5 years leading a diverse, highly qualified, results-oriented Marketing team


5+ years of experience managing multiple Shopify eCommerce websites


5+ years of experience building and managing complete SEO strategies for multiple websites at one time


Bachelor level degree in a related field, MBA or equivalent preferred